![](https://www.petio.com/wp-content/uploads/2020/12/ethical-concept.jpg)
With the ethical idea of being kind to the earth
A brand that incorporates outdoor design and functionality.
Considering the global environment in all processes
Manufacturing with an eye on the future
It was born from the "Petio sustainability project".
What are SDGs?
![211215_ethical-door_img1](https://www.petio.com/wp-content/uploads/2022/01/211215_ethical-door_img1.png)
Abbreviation for "Sustainable Development Goals".
An international goal from 2016 to 2030 that the 193 UN member states adopted at the United Nations Summit held at the United Nations Headquarters in New York in September 2015 aim to achieve. In order to make the goals easier to understand, they are summarized in "17 goals" and "169 targets (concrete goals)".
It is a social activity in which each company chooses from the set goals, incorporates even small things, and changes the world better as a whole.
Brand concept
![natural-earth-toy_cat01](https://www.petio.com/wp-content/uploads/2022/01/natural-earth-toy_cat01.jpg)
A set where you can roll an elastic rubber ball and play it, or play it as a play through a string!
There is a hole in the ball so you can put paste in it and play! !!
The material used is recycled polyester and recycled plastic derived from PET bottles.
Stuffed toy and rope cat
![natural-earth-toy_cat02](https://www.petio.com/wp-content/uploads/2022/01/natural-earth-toy_cat02-e1641120913840.jpg)
A new cat jar made of stuffed animals and ropes that combine recycled fabric and leather.
There are two ways to play, one with a rope and the other with a stuffed animal.
Recycled rope and recycled fabric are used for the material.
Natural earth toy lineup
4 points of attention to waterproof multi-mat
![ecosheets_point01](https://www.petio.com/wp-content/uploads/2022/01/ecosheets_point01-e1641118389186.png)
Pile fabric & firm absorption
![ecosheets_point02](https://www.petio.com/wp-content/uploads/2022/01/ecosheets_point02-e1641118350358.png)
like water off a duck's back
![ecosheets_point03](https://www.petio.com/wp-content/uploads/2022/01/ecosheets_point03-e1641118453360.png)
Smooth
![ecosheets_point04](https://www.petio.com/wp-content/uploads/2022/01/ecosheets_point04-e1641118484769.png)
Highly quick-drying and easy to dry
Various ways to use the waterproof multi-mat!
![echical_1](https://www.petio.com/wp-content/uploads/2022/01/echical_1.png)
![echical_2](https://www.petio.com/wp-content/uploads/2022/01/echical_2.png)
![echical_3](https://www.petio.com/wp-content/uploads/2022/01/echical_3.png)
![echical_4](https://www.petio.com/wp-content/uploads/2022/01/echical_4.png)