The phrase "pets and people can live happily" means that pets and people recognize each other's existence as an element of happiness, and the person who is the pet owner loves their pet as a partner in a better life. We believe that a society where pets can live out their lives in health and comfort can be realized by creating a society where pets and people can enjoy happiness. We at Petio intend to realize a "society of coexistence where pets and people can live happily" through our pet care business.
To achieve our brand vision, Petio has declared seven missions, and is actively working to carry them out.
To carry out our brand mission, Petio offers three types of functional value, and five types of emotional value.
The brand slogan "Together Your Precious life"
accompanying our brand logo gives an easy-to-understand expression of Petio's resolve,as indicated in our Brand Manifestation.
"Responding to all types of life" means...
Pesponding to the cries of life,responding to the needs of life,responding to the desires of life,responding to the ideals of life,responding to the means of interacting with life,responding to the last moments of life,responding to the social nature of life...
And then Petio "Together Your Precious Life.TM"
The brand name "Petio" was created as a new coinage,combining the word "Pet" with the sound of the suffix "-ino" which expresses something diminutive and cute in Italian,as in Italian words like "Bellino"(cute) and "Carino"(pretty).
Created in this way,"Petio" contains the message,which must not be forgotten,that "for people,pets are a weak,small presence". It also expresses the desire of Petio's staff to "communicate that,as a member of the family,a pet is an important presence which teaches us about the gentleness,warmth,value and strength of 'life'."